Discover Royal Tunbridge Wells
Research from Visit Kent identified that visitors to Royal Tunbridge Wells consisted of friends and family of residents, local tourists from the rest of our county and neighbouring counties, as well as national and overseas tourists.
In 2023 RTWT ran a successful campaign across multiple mediums encouraging people to visit the town - to either discover or rediscover RTW and its four key appeals; hospitality, heritage, culture and shopping.
Over 25 million people were reached via the Discover Royal Tunbridge Wells Campaign via:
19.5m London Rail Poster Campaign
4.5m Heart and Smooth FM Radio
500,000 Digital radio
500,000 bus wraps in East Kent and East Sussex
50,000 PR reach
250,000 overseas tourists targeted – USA and Europe
35,000 tour operators and coach tours in targeted advertising campaign for groups
During the second term of the BID we will continue to deliver similar campaigns aimed at bringing tourists for trips and stays in Royal Tunbridge Wells.
One of RTWT's core values is ensuring there is genuine support for our local businesses from residents and tourists alike. Our campaigns have focused on promoting the full breadth of our local retail, hospitality and professional services through local features and press articles, an active social media presence of over 11,000 followers with 3 million impressions to date, distribution of over 221,000 RTW Guides and magazines, 217,000 Christmas Gift Guides, 12,000 hand-illustrated Town maps and five Visitor Trails.
Over the next five years, we aim to add to this with business leaflet distribution stations for our members as well as digital screens to provide community updates, event information and awareness of services in the town.
Visit Tunbridge Wells
Visit Tunbridge Wells is the acting Destination Management Organisation for the Borough led by the Economic Development Team at TWBC. The team promote Royal Tunbridge Wells and the surrounding area as a visitor destination via the visittunbridgewells.com website, on social media and collaborating with Visit Kent, RTW Together and partners on campaigns. They also aim to support tourism and hospitality businesses by supplying information and the latest research from Visit Kent as well as help build contacts with the Travel Trade industry.
We at RTW Together want to work with and support Visit TW and their mission to promote the town.
TW Works is an RTW Together led campaign to support the following 4 goals:-
Encourage potential employees to consider working in RTW
Encourage corporate firms to base offices in RTW
Encourage developers to build in RTW
Encourage residents to utilise co-working spaces in RTW
RTW Together Events
As part of the mission of promoting Royal Tunbridge Wells adds to the cultural program of the town by investing in running events with the aim of bringing people to the town. Not only will visitors spend money during their visit but be reminded of the vibrancy and strength of what the town has to offer and in turn come back subsequently.
Our events are often designed to connect the town together through trails that move people across the town, highlighting the diversity of what is available and raising the different quarters of the town. 2023 saw our key event being focussed on the Coronation, 2024 in addition to running another Christmas launch for the town and family friendly trails, will focus on a large event for the Subuteo World Cup in September. Furthermore last Christmas saw RTW Together sponsor the Ferris Wheel and help bring it to Calverley Grounds, this year we will help bring an exciting Lego exhibition to the town by sponsoring a program run by the Amelia.